Initially trained as a musician and cultural event planner, then evolving to take on managerial and entrepreneurial roles in the industry, André L'Heureux worked as both anindependent contractor for several years, and as Managing Director of his group of companies (L'Entracte) between 1990 and 2012.


During his career – as a promoter, associate producer, general manager, creative director, art director, coordinator and advisor – he has built a solid reputation as a considerable specialist in the field of events, across a wide range of service types, client types and mandates, both in Canada and internationally.

All such projects have necessarily involved the management of partnerships between municipal services, local business development associations, private sponsors, along with municipal, district, county, provincial, state and federal governments.

André has been invited as a guest-speaker to many conferences, forums, seminars and university lectures, such as : The Animation Culturelle Program offered at Université du Québec à Montréal (UQAM), the 2006 National Forum on Quebec’s Urban Spaces, among others, as well as teaching at the Show Business School (École du Show-Business) and he's a member of Les Arts et la Ville. Since early 2013, André’s focus has been drawn towards the provision of consulting services for clients and business partners.


  Passionate, creative, and thorough in every aspect of his work,
ANDRÉ L’HEUREUX takes on all mandates
with a strong sense of industry and personal ethics.